Marketing
Blockcrunch Podcast Sponsorship
Completed
Funding amount
$100,000.00
Start date
February 2022
Execution
6 months
Team
Description
The grant will make dYdX the primary sponsor of the Blockcrunch podcast hosted by Jason Choi over a 6 month period. The sponsorship will include special brand shoutouts in every episode and 2 episodes with dYdX guests to discuss the protocol. The grant also includes a revamp of the Blockcrunch website that will include dYdX branding.
Purpose
Making dYdX a primary sponsor in a popular podcast like Blockcrunch is part of our growth strategy to push the brand forward. Given the amount of listeners and influential guests speaking on Blockcrunch, we hope to maximize brand growth with this sponsorship.
Payment structure
50% upfront to cover costs, and remaining 50% after 3 months.
Impact & Metrics
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