Marketing
Coinacademy Sponsorship
Description
The sponsorship includes 12 editions of their weekly show hosted on twitch with dYdX branding, dYdX branding on the website and included in all content produced, at least 3 Twitter threads promoting dYdX, 6 videos promoting dYdX through educational content, 6 articles promoting dYdX content and ongoing news, and additional coverage of dYdX brand where possible.
Purpose
As a leading media platform for everything crypto in France, we hope to continue growing the dYdX brand name and market presence by partnering with Coinacademy. The dYdX brand will be pushed across all content types to maximize the awareness. We will keep track of impact and metrics around clicks an views to assess the performance of the partnership throughout.
Payment structure
50% upfront, 50% at 3 months
