Marketing
The Defiant Q2 Sponsorship
Description
The grant will be used to sponsor the following: The Defiant Newsletter through a sponsored post, The Defiant Newsletter through a promotional banner for 3 months, The Defiant podcast through promotional messaging in each episode for 3 months.
Purpose
We continue to work on marketing and promoting the protocol through a number of avenues by sponsoring popular newsletter and podcasts, here through a sponsorship with The Defiant. These sponsorships serve to expand brand awareness and user adoption of dYdX.
Payment structure
100% upfront to cover sponsorship costs.
Impact & Metrics
Newsletter
Banner Total Views: 685,231
Sponsored Post Total Views: 102,730
Podcast
Shoutout (Audio) Total Listens: 20,472
Shoutout (Video) Total Views: 7,470
Shoutout (Newsletter) Total Views: 96,824
Video
Weekly Sponsor Total Views: 16,257
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