James will take on the role of website management and social media engagement for the dYdX Academy throughout our initial launch period. For website management, the role includes regular maintenance and upkeep, updating content across written articles, videos, and quizzes, optimize the website for SEO to improve engagement, and more upgrades as we look to expand (e.g. token gated content). On social media, the role will be crucial to the success of our Academy by engaging crypto twitter actively with regular content distributions, community and online engagement, hosting online events, collaborating with other accounts, and more to drive our media presence.

This grant will fund the building and management of a customized dYdX Academy Page as part of the larger Academy Page Project through the Grants program. The Grantee has experience building the existing Ambassadors website, and will use this knowledge to build a similar dYdX brand page to host all Academy efforts. The goal is to build an easy-to-use, intuitive website with interactive components and dYdX branding that helps onboard new users. On top of onboarding new users, the dYdX Academy website should become the go-to for knowledge on trading and crypto.