Marketing
BeInCrypto Media Campaign
Description
BeInCrypto is a global crypto media outlet spanning 14 languages and over 7 million unique users monthly across channels. The campaign will include a multi-channel strategy aiming to raise awareness of dYdX among the BeInCrypto audience and increase the visibility of key messaging, such as: USDC Staking Rewards, dYdX Chain Trading, dYdX Chain Features, and the broader dYdX Ecosystem.
Deliverables
- 6 Thought leadership articles with over 5k pageviews guaranteed for articles on ENG domain
- Localization of 3 articles on 13 domains (FT, DE, PL, RU, ES, PT/BR, TH, ID, KR, JP, VT, TR, AR)
- Creation of 2 Video Reviews and their integration into content on ENG domain
- Publication of 5 posts in ENG Trading Community + local communities available for localization (FR / DE / PL / TR / ES / PT/BR / RU)
- 1 AMA-session in ENG Trading Community
- Series of posts in ENG Social Media (X/Twitter, IG, FB) - up to 3
