BeInCrypto is a global crypto media outlet spanning 14 languages and over 7 million unique users monthly across channels. The campaign will include a multi-channel strategy aiming to raise awareness of dYdX among the BeInCrypto audience and increase the visibility of key messaging, such as: USDC Staking Rewards, dYdX Chain Trading, dYdX Chain Features, and the broader dYdX Ecosystem.