This grant funds a 6-month integrated media campaign with BeInCrypto to drive trading volume and brand awareness for dYdX Unlimited. The campaign leverages multiple marketing channels, including editorial content, display ads, social media, and targeted affiliate initiatives, to enhance engagement and conversion.

BeInCrypto is a global crypto media outlet spanning 14 languages and over 7 million unique users monthly across channels. The campaign will include a multi-channel strategy aiming to raise awareness of dYdX among the BeInCrypto audience and increase the visibility of key messaging, such as: USDC Staking Rewards, dYdX Chain Trading, dYdX Chain Features, and the broader dYdX Ecosystem.