Marketing

BeInCrypto Media Campaign

Funded

Project link

Funding amount

$60,000

Start date

March 2025

Execution

6 months

Team

BeInCrypto

Description

This grant funds a 6-month integrated media campaign with BeInCrypto to drive trading volume and brand awareness for dYdX Unlimited. The campaign leverages multiple marketing channels, including editorial content, display ads, social media, and targeted affiliate initiatives, to enhance engagement and conversion.

Key activities include:

Display Ads: At least 500,000 viewable impressions to ensure broad reach.
Buttons & Text Ads: Reinforce messaging and drive conversions.
Social Media Campaigns: Targeted engagement through Twitter/X and Telegram.
Newsletter Inclusions: Regular placements in BeInCrypto newsletters, reaching 40,000+ engaged subscribers.
Editorial Coverage: At least 4 long-form articles (each with 1 do-follow link), localized into Japanese and other languages.
Bonus Hunter Integrations: At least 4 sets to attract traders looking for incentives.
Top Picks/Listicle Integrations: At least 10 mentions across English and local language domains.‍
Press Releases: At least 5 guaranteed placements (content provided by dYdX).

Purpose

Payment structure

Useful Links

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