This grant funds a brand awareness campaign in partnership with Kaito’s Yapper Leaderboard to increase visibility and engagement for dYdX. The campaign incentivizes Twitter users to participate in high-quality discussions about dYdX, earning Kaito Yaps and DYDX rewards. dYdX will receive a dedicated ‘post-TGE’ community leaderboard which tracks and scores twitter activity related to the protocol. As part of this leaderboard, the DEP will be hosting a 3 month community competition to reward users for their participation with $50k USDC distributed across the top 50 or so yappers for three months.