Community

dYdX Yapper Leaderboard

Funded

Project link

Funding amount

$150,000

Start date

April 2025

Execution

12 months

Team

Kaito AI

Description

This grant funds a brand awareness campaign in partnership with Kaito’s Yapper Leaderboard to increase visibility and engagement for dYdX. The campaign incentivizes Twitter users to participate in high-quality discussions about dYdX, earning Kaito Yaps and DYDX rewards. dYdX will receive a dedicated ‘post-TGE’ community leaderboard which tracks and scores twitter activity related to the protocol. As part of this leaderboard, the DEP will be hosting a 3 month community competition to reward users for their participation with $50k USDC distributed across the top 50 or so yappers for three months.

Key activities include:

Leaderboard Integration: Dedicated dYdX leaderboard on Kaito’s platform to track engaged community members.
Monthly Rewards: $50,000 in USDC for the top 50 yappers, plus Kaito Yaps.‍
Amplification on Kaito’s Twitter (164k followers): Bi-annual leaderboard promotions.

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