Marketing
Bankless Podcast Sponsorship and Media Blitz
Description
This proposal seeks approval for a combination of podcast sponsorship and a 7-Day Media Blitz on Bankless to maximize the visibility and awareness of the upcoming launch of dYdX Unlimited. The sponsorship and media blitz will allow us to reach a highly targeted and engaged audience of crypto traders, DeFi enthusiasts, and early adopters, ensuring a high-impact launch for dYdX Unlimited.
Sponsorship Package Details:
- 45-second host-read promotion on all podcast episodes within the sponsorship period, focused on the launch and key features of dYdX Unlimited.
- 45-second visual ad roll produced by the Bankless team, featured in all video versions of the podcast, highlighting dYdX Unlimited’s unique capabilities.
- Rotating dYdX logo placement embedded in all podcast episodes during the sponsorship term.
- Links to dYdX Unlimited in the show notes across all platforms, driving traffic directly to the launch page and product information.
Media Blitz Details:
- 30-Minute Twitter/X Spaces Interview: With Ryan and David from Bankless, discussing the launch of dYdX Unlimited, its innovative features, and the impact on decentralized trading.
- 3 P.S. Mentions in Bankless Newsletters: dYdX Unlimited will be highlighted at the end of five Bankless newsletter issues, reaching 360,000+ subscribers and reinforcing the product’s value proposition.
- 2 Mentions in Podcast/Video Shows: Four ten-second mentions at the start of Bankless podcast episodes or video shows, promoting dYdX Unlimited to their 100,000+ listeners and viewers.
Metrics:
- Channels Covered: Podcast, Twitter/X, YouTube, and Newsletter
- Newsletter Subscribers: 360,000+
- Podcast Downloads: 100,000+ per episode
- Twitter/X Followers: 700,000+
- Twitter Impressions: 100,000+
- Newsletter Open Rate: 31%
- Click-through Rate (CTR): 0.35%
