LATAM Community Initiative

Deliverables

• Month 1: Foundation and initial engagementsome text
  • Market analysis: conduct the comprehensive analysis of the crypto derivatives market in LATAM, focusing on market size, distribution, and trends.some text
    • Emphasize initiatives that drive WAU, volume, and fees
    • Track attribution drivers to dydx.trade throughout the partnership 
  • User interviews: start interviews with retail and institutional traders to gather insights on user behavior, preferences, and pain points.
  • Information gathering: Collect additional data needed for report generation, content strategy, and educational material development.
  • Start host read ad and newsletter banner: Begin the design and initial deployment of dYdX host read ads in podcasts and banners in newsletters to start building awareness, this will run for the 6 months of the project.
• Month 2: Research Refinement and Content Development Initiationsome text
  • Research refinement and report generation: refine research findings and publish the comprehensive report on the state of the crypto derivatives market in LATAM.
  • Content strategy creation: develop a content strategy based on user interview insights, defining key topics, formats, and distribution channels.
  • Syllabus creation: outline a detailed syllabus for the educational series, covering essential topics identified during the research phase.
  • Scripts/transcripts creation: start writing scripts and transcripts for the educational videos, ensuring alignment with the content strategy
  • Shoot first videos: begin production of the first set of educational videos.
• Month 3: Video production and educational site developmentsome text
  • Finish shooting videos: complete the filming of all planned educational videos.
  • Video post-production: conduct post-production activities for the videos, including editing, color correction, and adding animations or graphics.
  • Produce different video formats: adapt the educational content into various formats suitable for platforms like TikTok (short format) and YouTube (long format).
  • Creation of the dYdX educational site by Espacio Cripto: Develop a dedicated website with an SEO focus to host the educational series and related resources.
  • Social media plan for distribution: Develop a comprehensive social media plan outlining the strategy for distributing the educational content.
• Month 4: Launchsome text
  • Production of social media posts: create engaging social media posts to promote the educational series across various platforms.
  • Launch of the educational site: officially launch the dYdX educational site developed by Espacio Cripto, making the educational series accessible to the target audience.
  • Execution of launch event in Mexico: host a launch event in Mexico to introduce the educational series and engage with the community.
  • Start distribution on social media: Begin executing the social media distribution plan, leveraging the created posts and promotional materials.
• Months 5 and 6: distribution and engagementsome text
  • Execution of distribution strategy in social media: continue implementing the distribution strategy across social media platforms, ensuring sustained engagement and reach for the educational content.