Community
Affiliate Program - VIP Initiative
Description
This grant will support development and management of the dYdX VIP Affiliate program, an addition to the in-protocol affiliate system for attracting larger KOLs and institutional partners. The program will allow qualified VIP affiliates to earn up to 50% of referred user taker fees, with a maximum of $10,000 per referral per 30-day rolling period. The increased referral fee is expected to attract industry-leading affiliates, including institutional partners and influential KOLs. This should result in a substantial increase in daily active users, trading volume, and dYdX marketing growth.
Kuyen Labs will be responsible for:
- Managing VIP affiliate onboarding and vetting. Kuyen Labs will leverage software that allows VIP applicants to verify ownership of their X account.
- Monitoring affiliate activity for compliance and potential abuse.
- Developing and updating affiliate marketing materials.
- Offering regular training and educational sessions for affiliates.
- Owning relationships with VIP affiliates.
- Submitting weekly proposals, as necessary, for VIP affiliate whitelisting approval.
- Producing comprehensive quarterly performance reports of the Affiliate Program.
